| Email marketing has its many benefits. This | | | | Email Format |
| internet marketing strategy is not really | | | | |
| emphasized on as many internet marketers are | | | | The title or subject of the email should be |
| more focused on traffic generation and | | | | something that catches the reader's |
| website optimization. What they do not | | | | attention. It is proven that names work very |
| realise is how powerful emails are. This | | | | well in making people read the emails sent to |
| particular brand of power online can give you | | | | them. For example, "Ben! Look what I've got |
| miracles in ways you won't imagine. | | | | for Christmas!" |
| | | | |
| Auto-responder | | | | As for the body copy, the research team at |
| | | | did an email campaign that increased sales by |
| To give out emails, you will first need an | | | | 49%. Some of the key points they featured in |
| auto-responder. An auto-responder is a | | | | the body copy was: |
| service that you can use to build up on your | | | | |
| list and send out emails to them in a | | | | -making sure the valuable product benefits |
| specific time. For example, when someone | | | | the customer |
| subscribes to your list, he/she will | | | | |
| automatically receive a thank you email from | | | | -avoid a sales hype by using a "personal |
| you and receives the first newsletter. This | | | | tone" in your emails |
| service is useful because it allows you to | | | | |
| type in all your emails and send them out in | | | | -provide customer service by catering to |
| sequence, e.g. You have eight emails you'd | | | | their needs |
| like to give your customers and you can | | | | |
| organize them into being sent out as one per | | | | -providing incentives |
| week. There are good auto-responder services | | | | |
| out there that businesses use such as Aweber | | | | Ezine Publishing |
| and GetResponse. | | | | |
| | | | Another thing you can do is an ezine. An |
| Opt-In List | | | | ezine is an electronic magazine or an |
| | | | electronic newsletter. It is given to |
| When you want visitors to part with their | | | | visitors or customers through emails. Ezine |
| name and email addresses to you, you have to | | | | publishing can come useful in advertising and |
| prove that you are worthy to receive them. | | | | promoting new products or to give out |
| Prove to them that you are qualified in | | | | information or advice as to what customers |
| giving them what they are looking for. Let's | | | | are looking for. The awesome research team of |
| say there's a fisherman who comes into your | | | | also did an experiment on Ezine |
| fishing website in order to learn the | | | | advertisement testing have proven that ezine |
| techniques of how to fish better. You can | | | | advertising has the potential to produce |
| provide him wih an e-book on how to fish | | | | strong returns on investment. Companies do |
| better if he opts into your list. | | | | not really emphasized on them because of the |
| | | | lack of time or expertise to optimize these |
| Managing Great Content | | | | campaigns. These companies are making a big |
| | | | mistake because they do not realize the full |
| Make your customers look forward to your | | | | extent of how much more money they could make |
| emails. Give them free gifts, techniques and | | | | online. |
| advice that makes them inspired to learn more | | | | |
| from you and trust you with their money. | | | | In every ezine you'd like to distribute out |
| Referring back to the previous example of | | | | to your list, simply generate content in it |
| giving a free fishing book to your customer, | | | | and place the same advertisement. To know how |
| you can wait for about a week, and after he | | | | many click throughs your ad is getting you |
| has liked your book and trusted your | | | | can use a script that can count the number of |
| judgement, you can advertise to him a certain | | | | times your ad is clicked. It would be great |
| product that can help him fish better. Do | | | | if your ad was a strong one with a good |
| focus on customer behaviour. Customers very | | | | headline, preferably done with copywriting |
| seldom buy products when they first get to | | | | skills. Format the ad with good dimensions |
| know about it. They need a certain amount of | | | | and make sure it stands out. Test out the |
| time to think it through. All the more, you | | | | various positions of where you put your ad |
| can emphasize on the product in your next | | | | and decide on a position which is proven to |
| email if they haven't bought it. | | | | get more click throughs. |
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