| Email marketing has its many benefits. This internet | | | | emphasize on the product in your next email if they |
| marketing strategy is not really emphasized on as | | | | haven't bought it. |
| many internet marketers are more focused on traffic | | | | Email Format |
| generation and website optimization. What they do not | | | | The title or subject of the email should be something |
| realise is how powerful emails are. This particular brand | | | | that catches the reader's attention. It is proven that |
| of power online can give you miracles in ways you | | | | names work very well in making people read the |
| won't imagine. | | | | emails sent to them. For example, "Ben! Look what I've |
| Auto-responder | | | | got for Christmas!" |
| To give out emails, you will first need an | | | | As for the body copy, the research team at did an |
| auto-responder. An auto-responder is a service that | | | | email campaign that increased sales by 49%. Some of |
| you can use to build up on your list and send out | | | | the key points they featured in the body copy was: |
| emails to them in a specific time. For example, when | | | | -making sure the valuable product benefits the |
| someone subscribes to your list, he/she will | | | | customer |
| automatically receive a thank you email from you and | | | | -avoid a sales hype by using a "personal tone" in your |
| receives the first newsletter. This service is useful | | | | emails |
| because it allows you to type in all your emails and | | | | -provide customer service by catering to their needs |
| send them out in sequence, e.g. You have eight emails | | | | -providing incentives |
| you'd like to give your customers and you can | | | | Ezine Publishing |
| organize them into being sent out as one per week. | | | | Another thing you can do is an ezine. An ezine is an |
| There are good auto-responder services out there | | | | electronic magazine or an electronic newsletter. It is |
| that businesses use such as Aweber and | | | | given to visitors or customers through emails. Ezine |
| GetResponse. | | | | publishing can come useful in advertising and promoting |
| Opt-In List | | | | new products or to give out information or advice as |
| When you want visitors to part with their name and | | | | to what customers are looking for. The awesome |
| email addresses to you, you have to prove that you | | | | research team of also did an experiment on Ezine |
| are worthy to receive them. Prove to them that you | | | | advertisement testing have proven that ezine |
| are qualified in giving them what they are looking for. | | | | advertising has the potential to produce strong returns |
| Let's say there's a fisherman who comes into your | | | | on investment. Companies do not really emphasized |
| fishing website in order to learn the techniques of how | | | | on them because of the lack of time or expertise to |
| to fish better. You can provide him wih an e-book on | | | | optimize these campaigns. These companies are |
| how to fish better if he opts into your list. | | | | making a big mistake because they do not realize the |
| Managing Great Content | | | | full extent of how much more money they could make |
| Make your customers look forward to your emails. | | | | online. |
| Give them free gifts, techniques and advice that | | | | In every ezine you'd like to distribute out to your list, |
| makes them inspired to learn more from you and trust | | | | simply generate content in it and place the same |
| you with their money. Referring back to the previous | | | | advertisement. To know how many click throughs |
| example of giving a free fishing book to your | | | | your ad is getting you can use a script that can count |
| customer, you can wait for about a week, and after | | | | the number of times your ad is clicked. It would be |
| he has liked your book and trusted your judgement, | | | | great if your ad was a strong one with a good |
| you can advertise to him a certain product that can | | | | headline, preferably done with copywriting skills. Format |
| help him fish better. Do focus on customer behaviour. | | | | the ad with good dimensions and make sure it stands |
| Customers very seldom buy products when they first | | | | out. Test out the various positions of where you put |
| get to know about it. They need a certain amount of | | | | your ad and decide on a position which is proven to |
| time to think it through. All the more, you can | | | | get more click throughs. |