| Today, there's a new trend among
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| | inventory.
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| independent musicians. They have started
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| | On demand technology offers multiple
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| using new technologies including On
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| | packaging choices, retail finish quality,
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| Demand Short Run CD/DVD Production. This
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| | quick turnaround and no minimum orders.
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| enables them to order smaller batches
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| | The entire process of ordering,
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| (one at a time) of CDs and DVDs online,
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| | production, packaging and shipping is
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| 24/7, and then ship to customers.
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| | automated with an on demand engine,
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| The Internet has always held promise of
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| | enabling the management of thousands of
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| being a new outlet for independent
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| | unique orders.
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| musicians, and today there are new
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| | Jazz musician, Alaadeen said, "In order
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| technologies that can help musicians get
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| | to get a good rate to manufacture CDs, I
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| ahead. In addition to social media
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| | had to manufacture large quantities. In
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| platforms like YouTube and Google Video
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| | the past, this led to excessive
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| among many others that allow posting
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| | inventories. Then, there was the
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| music clips online, some independent
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| | distribution problem. CD On Demand is
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| musicians have started using something
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| | appealing for artists."
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| called On Demand Short Run CD/DVD
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| | With traditional CD/DVD replication
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| Production, enabling them to order
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| | services, significant quantity orders are
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| smaller batches of CDs and DVDs in real
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| | required at one time and customers need a
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| time online 24/7 and ship to promoters
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| | method to distribute them to the end
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| and customers, one at a time.
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| | user. There are many situations when this
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| This platform allows artists to retain
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| | does not work. The new on demand
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| ownership of their music and all rights
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| | production technology helps people avoid
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| to any content. The on demand platform
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| | the hassle of inventory, packaging and
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| makes it possible for artists to sell
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| | fulfillment; delivers custom content how,
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| their music without manufacturing a
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| | when and where a customer wants it; and
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| thousand discs, so a lack of financial
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| | automates and tracks order processing.
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| resources is not a determining factor as
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| | Kristin Gabriel is the marketing
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| to whether an artist's music is heard by
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| | communications director for Acutrack,
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| the public.
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| | Inc. Established in 1992, Acutrack, Inc.
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| For example, a musician can send a
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| | enables customers to create, publish and
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| finished product directly to a radio
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| | deliver custom content for DVD and CD
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| station without having to produce
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| | distribution worldwide. Acutrack's
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| thousands of copies. Artists can provide
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| | proprietary On Demand production gives
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| graphics and the master and CD, or the
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| | customers the ability to produce and ship
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| DVD orders can be filled on an as needed
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| | custom packaged CDs or DVDs one at a
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| basis. Orders can be filled for the
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| | time. Ideal for customers who are selling
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| artists, their distributors or for
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| | downloadable content and are not sure how
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| cosnumers. This makes it possible for
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| | many units to produce, On Demand takes
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| artists to put their music out to the
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| | care of inventory, packaging and
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| public with little expense and no
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| | fulfillment.
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