| Every customer wants to feel that their needs | | | | sending birthday cards or holidays greeting |
| and wants are being taken care of and are | | | | cards. For an extra special touch, you can |
| important. They want to know that they are | | | | enclose a gift certificate for a few dollars |
| wanted as a customer on a personal basis. | | | | with the cards. Many companies who use the |
| They want sales or discounts that are | | | | card membership programs, have sales where |
| tailored directly to their needs, not the | | | | the customers receive an extra 10 or 15 |
| needs of the majority of customers. By | | | | percentage off of their sales total, just for |
| building a Customer Loyalty Program, you can | | | | being such a loyal customer. Another option |
| give your clients this sense of security and | | | | is to offer the frequent buyer program. You |
| of being needed. One of the fastest growing | | | | can give one item free when the customer buys |
| Customer Loyalty Programs is the membership | | | | so many of the same product. If you are a |
| card program. With this program, you can | | | | smaller company, you can always send thank |
| track what each customer buys and send them | | | | you notes to your customers for being such |
| coupons that are on the products that they | | | | wonderful guests. |
| personally buy. | | | | |
| | | | If taken on this kind of project may be too |
| When your company decides to implement a | | | | much for you or a group of your employees, |
| program to boost customer loyalty, they are | | | | you can always hire a third company to |
| doing several things. They are going to | | | | implement the program. They may want to come |
| immediately boost sales almost instantly, you | | | | in and interview your current customers on |
| will secure customer behaviors, and secure | | | | what they like or dislike as far as your |
| dealer loyalty to your business from your | | | | current sales and promotions. They may want |
| customers. Your business does not have to be | | | | to survey to see what the customers feel |
| a large chain of stores to use a Customer | | | | could or should be improved upon, and even |
| Loyalty Program, even small businesses will | | | | possible products that they would like to see |
| profit. | | | | you carry and sell. This third party company |
| | | | can help your company decide which form of |
| Offering special promotions to only those | | | | loyalty program may be best for your company |
| that are part of your program, will encourage | | | | and customers. |
| others, who may only select your company | | | | |
| occasionally, to consider you on a more | | | | Making your customers feel like you value |
| permanent basis. Newsletters can improve your | | | | them and their opinions, will secure their |
| sales. If a customer knows when a particular | | | | frequent return to your store. Giving them |
| item may be on sale, that they enjoy buying | | | | little bonuses for being a shopper can ensure |
| or using, they may make a special trip to | | | | that they feel wanted and appreciated when |
| secure this item. You can even make your | | | | they enter through your doors. |
| customers feel special as individuals by | | | | |