| Every once in a while I'll be asked, "What are the best | | | | the headaches involved. |
| topics to write an eBook about?" And I always have | | | | By choosing a general topic that the reader is |
| to bite my tongue (before I make three quick | | | | passionate about. And a more specific topic that will |
| answers). And remind myself that it's a legitimate | | | | motivate the reader allows you to achieve the second. |
| question asked by someone who really doesn't know | | | | Your reader will actually buy and read your eBook. |
| that I can't give a straight answer to the question. That | | | | The second answer is why you are the only one who |
| they are the only one who can answer that question. | | | | can truly answer the question. |
| So what is the second quick answer? (You can guess | | | | The third answer is sort of a short cut. If you think of |
| the first.) | | | | the second question as learning to fish, this is giving |
| Whatever your passion is! | | | | you the fish. |
| Real helpful, huh? | | | | Basically, the best topics are health, wealth and |
| Okay let's expand on the answer and make it a wee | | | | relationships. |
| bit more helpful. | | | | And no I'm not going to leave it at that. I've always had |
| The best topic to write an eBook about is the one that | | | | an aversion to handing people smelts. Or picking them |
| most closely meets three criteria. The first criterion is | | | | up. Or being on the beach when the silly things are |
| that you are passionate about the topic. The second is | | | | running. (In case you grew up landlocked, smelt run in |
| that the topic has readers who are also passionate | | | | the spring. Those that don't get caught by the |
| about the topic. Enough so that they are willing to put | | | | fishermen end up on the beach. The stench is |
| down good money for information about the topic. And | | | | indescribable). |
| finally the third criterion is that the topic must motivate | | | | Do you recognize them? No, not the smelt -- the best |
| the reader to purchase. | | | | topics. Think Maslow. Physiology, safety, belonging and |
| Sound familiar? | | | | esteem. Health and wealth are safety. Relationships |
| Yup, it's the same criteria for choosing a niche to open | | | | are belonging. |
| a business in. And for the same reasons. | | | | The whole point is that these are the topics that will |
| Ultimately, you need to motivate yourself to write the | | | | motivate your reader. These are the topics that need |
| eBook and you need to motivate the reader to read | | | | to be fulfilled before the higher topics can be dealt with |
| the eBook. | | | | (things like esteem, morality and growth). |
| By choosing a topic that you are passionate about you | | | | They are also the topics that we (as a species) are |
| achieve the first -- you motivate yourself to survive | | | | least certain of. And most sensitive to. |