| Every successful internet marketer knows that their | | | | To list build in this way, throw out a net for very |
| most valuable asset is their list. Not their computer, not | | | | specific types of fish with very specific needs. You |
| their products. Their list. | | | | don't kill and eat these fish; you save them, nurture |
| The principles of successful list building go back to the | | | | them and let them multiply. They can then use the |
| old adage that says, "Give a man a fish and he has a | | | | power of word of mouth. All of a sudden the fish tank |
| meal. Teach a man (or woman) how to fish, and he | | | | with 50 fish turns into 5,000 and then 50,000. |
| has a meal for a lifetime." | | | | This doesn't happen overnight. You start with an |
| Learning to fish (list build) | | | | empty tank and build from there. You don't have to |
| You profit for a lifetime when you know how to fish, | | | | have a huge list to start, but you have to start to have |
| or to properly assemble a list. | | | | a big list. |
| I'm not talking about fishing with a fishing rod - that's | | | | You don't hand catch these fish. You want to cast a |
| just much too slow. What I'm talking about is fishing | | | | net. Robots, tools, software, articles, and teleseminars |
| with a net. A rod catches only one fish at a time, while | | | | are all ways to help you cast your net and are |
| a net catches many fish at one time. | | | | methods we'll discuss more in the future. |