| Your keyword research will ultimately dictate | | | | get:fly fishing reel 5179fly fishing rods and |
| how (and if) visitors find your site. | | | | reel 377saltwater fly fishing reel 126 |
| | | | |
| Your job in this stage of the site building | | | | Overture data is measured over the previous |
| process is to find out the exact phrases that | | | | month. To get comparable data at |
| people type into the search engines, when | | | | Wordtracker, I found out how many times |
| they are looking for information or products | | | | Wordtracker estimates the phrase is searched |
| relating to your niche. | | | | for at Google in 24 hours, and multiplied by |
| | | | 30. |
| Example. Your website is about fly fishing. | | | | |
| On it, you promote fishing tackle, rods, | | | | Here is what Wordtracker returns for those |
| reels etc etc. If I was a fly fisherman | | | | top 3 Overture phrases (Google searches per |
| looking to buy a reel, what am I going to | | | | month):fly fishing reels 390fly fishing rods |
| type into Google to find relevant sites where | | | | and reels 60saltwater fly fishing reels 120 |
| I might buy a reel? After all, that is what | | | | |
| you need to know as the webmaster behind a | | | | For the phrase "fly fishing reel", Overture |
| fly fishing site. | | | | says it was searched for 5179 times in |
| | | | January, whereas Wordtracker puts that figure |
| I might type in any of the following:fly | | | | closer to 390. |
| fishing reelbuy fly fishing reelfly fishing | | | | |
| reel reviewand so on. | | | | For the phrase "fly fishing rods and reels", |
| | | | Overture says 377, Wordtracker says 60. |
| However, just because you think of a phrase | | | | |
| related to this niche, does not mean that | | | | For the phrase "seawater fly fishing reels", |
| anyone is actually searching for that phrase. | | | | Overture says 126, Wordtracker says 120. |
| That is where keyword research tools come | | | | |
| in. Not only will your research highlight | | | | Go on, try it yourself |
| phrases that are actually being searched for, | | | | |
| it will also find a lot more phrases than you | | | | Not convinced? What I suggest you do, is try |
| could realistically come up with yourself, | | | | this experiment with several different |
| and in a fraction of the time. | | | | phrases.e.g. My old search on Overture for |
| | | | "pheromone" suggests that the phrase |
| How many "fly fishing reel" related phrases | | | | pheromone was searched for 54,905 times last |
| can you think of? 5? 10 at a push? | | | | month. |
| | | | |
| Well, I just checked at Wordtracker, and in | | | | Wordtracker estimates that at Google |
| seconds, it returned 68 phrases that people | | | | pheromone was searched for 5940 times in a |
| are actually looking for. This is pure gold! | | | | month. |
| | | | |
| Wordtracker also provides me with essential | | | | Which do I rely on? Wordtracker of course. |
| data, like how many people are looking for | | | | |
| each phrase, and how many competing web pages | | | | While the two measurements cannot really be |
| there are for each term. | | | | directly compared (as they provide search |
| | | | information based on different engines), I |
| I have 100% faith in the data returned from | | | | have found that the number reported by |
| Wordtracker based on the results I have seen | | | | Wordtracker do correlate very well with the |
| from various keywords I have targeted over | | | | traffic I receive when I get a #1 in Google. |
| the years. I cannot say the same for other | | | | |
| keyword tools which use Overture's Suggestion | | | | So where does this leave all the keyword |
| tool for "demand" data, so before going with | | | | tools that are available? |
| a free keyword research tool, read the | | | | |
| following true story:. | | | | Here is some advice on Choosing a Keyword |
| | | | Research Tool. |
| "A couple of years ago, I carried out keyword | | | | |
| research for a web page I was creating about | | | | If you find a keyword tool that looks |
| pheromones. I was going to send my traffic to | | | | promising, ask yourself: |
| a merchants site and get commission on any | | | | |
| sale generated. Using the Overture tool, I | | | | 1. Does this tool also provide supply and |
| found 4 or 5 terms with reportedly 47000 + | | | | demand figures for each phrase? |
| searches in recent weeks.... and that is just | | | | |
| at Overture. | | | | Without supply and demand, the phrases are |
| | | | useless, because there is no way of choosing |
| I thought, hey, great. There should be | | | | the highest demand, lowest competition |
| several times this many searches originating | | | | phrases from the list. Many of the phrases |
| from Google. I created a couple of pages and | | | | may have hundreds of thousands of competing |
| optimized them. I got #1 position on MSN, and | | | | pages in Google. If you don't have these |
| later, #1 on Google too for some of my chosen | | | | figures, how can you be accurately target |
| terms. | | | | phrases? |
| | | | |
| When I saw my rankings, I could see the $$$ | | | | If supply and demand is supplied, the next |
| signs in front of my eyes. Two days later I | | | | question to ask is: |
| had received just 6 visitors to my top | | | | |
| ranking pages. My millions were melting away | | | | 2. Where does the demand data come from? |
| before my eyes. | | | | |
| | | | You can quickly check this by running a |
| I checked on WordTracker and found that in | | | | search in the tool, and at Overture, and |
| the last month, there has only been 41 | | | | comparing the numbers. If demand figures are |
| searches for my main keyword according to | | | | the same, you know the demand was retrieved |
| Wordtracker (1 or 2 searches a day)". | | | | from Overture. |
| | | | |
| Let's just take a quick example - you can try | | | | If the data comes from Overture, would you |
| it yourself if you want. | | | | trust it? |
| | | | |
| Search Overture's tool for "fly fishing | | | | I have not yet found a tool as good or as |
| reel". Here are the top 3 results that I | | | | accurate as Wordtracker for keyword research. |